Delta Children
A. Delta and Schiesser are a winning combination because:
1.
Both companies manufacture underwear
2.
Both are international companies that market their products in
Europe
3.
Both companies own business that complement the other
4.
All of the above
B. Which of the following sentences is false?
1.
Delta, in Israel, and Schiesser in Europe, run independent store chains.
2.
Most of Delta and Schiesser’s sales are to retail customers
3.
Delta’s products are not sold in Germany.
4.
Schiesser employs over 1,700 employees and Delta employs 7,000
employees worldwide.
C. Which of the following statements suits the term - synergy:
1.
Empowering cooperation
2.
Joint activity of a number of parties that provides a stronger result
than the combination of their separate activities.
3.
1
+1=3
4.
All of the above.
D. Schiesser and Delta are leading brands. Which of the
following facts is false?
1.
50%
of the German population owns a Schiesser product.
2.
Delta sells products only under the Delta brand.
3.
Delta is a leading Israeli brand for the past 20 years
4.
Schiesser is the leading underwear brand in Germany
5.
Delta was selected this year as one of Israel’s 10 leading brands.
E. Delta is a global company and the addition of Schiesser
strengthens its global distribution ! You are invited to
complete Delta and Schiesser’s activity map:
Production sites
:
Delta owns plants in Israel, Egypt, Bulgaria and Thailand
-
Find the countries and
mark them on the map
.
Now
mark Schiesser’s
plants - in Czech Republic and Slovakia - on the map
.
Note that both
companies receive service from other production sites that they do not
own, which produce various products for them (outsourcing).
Marketing regions
:
Delta sells its products in North America, Europe and
Israel; Schiesser sells its products in Northwest Europe and soon will also
sell in Russia and Eastern Europe.
Mark the appropriate regions on the
map
.
In order to answer the following questions, read the articles in this
edition and visit the Delta website at:
Answers: A-4,
B-3,
C-4,
D-2
Under Cover
24
