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Ayelet Yaakov
, Delta’s Chief Designer of Men’s GDM for over 17
years, works with the company’s international customers. After
six months of research and a thorough search for new and
different underwear for men that would meet the customers’
needs, the new FT6.0 underwear was born.
The idea, like all other intelligent yet simple ideas that make us wonder why no
one thought of them before, involves tailor making a product to the customer’s
individual body. Until recently everyone bought underwear according to
conventional sizes, from XS to XXL, but in reality each body is special and
different, just like fingerprints are unique to each person. The new underwear is
tailored to each person’s size and unique body shape, consequently offering an
innovative clothing experience.
The main technology of this new underwear is in the fabric. Thanks to its unique knit and composition,
it stretches 720 degrees - up and down to all sides and directions possible. It stretches like soft dough,
and fits the body like a glove. It is light and pleasant to touch, yet it provides the necessary support.
The name of the product is an abbreviation of the word FIT and the numbers 6.0 that symbolize our
innovation - the sixth generation, which even precedes the cellular generations.
A variety of benefits for men’s comfort…
Ayelet
: During the course of this project, we asked questions,
investigated and listened to many men, including a professional
sexologist. We began to understand that the anatomy of men also
includes his testicles, and they must be given the proper space and
respect. Since the new underwear’s fabric suits every size perfectly,
without excess fabric, and without a feeling of uncomfortable
stretching, it wraps the male anatomy in an ideal manner. From
now on there is no need for a man to ‘rearrange’ himself - the
problem is solved!
Another advantage of the product is offering a solution for all sizes
of leg circumference - the technological fabric stretches without
feeling tight and most importantly remains in place and doesn’t
slide up.
In addition to these advantages, the product’s appearance
clearly gets the message across. It doesn’t look complicated or
threatening, and is great for men who like simple design…
Successes in the field
Ayelet
: In recent months, we have begun introducing the product and have received very
positive feedback from customers, including a development proposal with Calvin Klein
and Spanx, and the sky is the limit. Another application in the making is tailor-making the
underwear to our sports customers…
Excellence and TeamWork
Like many of Delta’s innovative products, FT6.0 is the result of successful cooperation
under the auspices of the GDM department. The team includes:
Marketing Managers
who are well acquainted with the markets and identify actual and potential needs;
Customer Designers
who translate the needs to a designed aesthetic and functional
products;
Textile and Product Technologists
who produce the right type of fabric, shape
and sewing; and
Graphic Designers
who create the right logo and contribute to the
products’ sale through brochures or video clips.
To watch the clip of the new FT6.0 men’s underwear, click:
“The new
underwear suits
each and every
person based
on his unique
size and body
shape, offering
an innovative
clothing
experience”
