7
using the Real Lasting Cotton technology and in
the seamless body shapers category - a
revolution that Delta has led for the entire
market - and Hema has successfully adopted
-
Delta’s bodyshapers were the largest selling
product for a period of one and a half years!
We are currently developing additional
categories in the field of bodyshapers and are
expanding our activity with Hema in the tee-
shirts and sports apparel fields.
Over the years, we have introduced innovative
products to Hema that have enabled it to
strengthen its distinction from its competitors
and to position itself as the retail chain that offers
products with added value at affordable prices.
Delta products are sold even in difficult market
periods, due to their technological and design
innovation, which adds another reason for the
purchase.
Hedva Tabochov
, Sales Manager to Hema has
made a central contribution to introducing
innovation to Hema. She is in daily contact
with the customer and helps translate Delta’s
innovation to the unique ‘handwriting’ that
supports its product.
Global Recognition for our Innovation
Dorit:
We were invited to Amsterdam, together
with other suppliers who were candidates for the
Hema prizes in 4 different categories. We visited
the company’s offices, participated in a tour of
the city that included a boat ride, and later met
at the museum for the awards ceremony. It was
an event designed to show Hema’s suppliers its
appreciation. We were delighted to receive the
innovation prize that most accurately reflects
our strengths. We received warm words of
appreciation from the podium and face to face.
The company’s CEO joined our table after the
ceremony, and we talked about our coming
steps together.
Receiving this prize is the official expression of
appreciation of our leadership and innovation.
This is an enormous achievement in terms of
our relationship with the customer, which has
positioned us high on the value chain.
▲
Receiving the glass statue - First place for innovation at Hema’s Global Suppliers Awards, 29.10.12
Dorit Zino: “Receiving this
prize is the official expression
of appreciation of our
leadership and innovation.
This is an enormous
achievement in terms of our
relationship with the customer,
which has positioned us high
on the value chain.”
