Under Cover
6
Customers Appreciate Innovation
HEMA is the largest retail chain in Holland,
Belgium and France, with over 500 suppliers in
a variety of fields from cosmetics to computers
- and Delta was the first in innovation among all
of HEMA’s suppliers in all the fields. At the awards
ceremony, the CEO praised Delta’s innovation
and cooperation, and described its contribution
to HEMA’s success.
Innovation’s Chain of Value
Esti Maoz
,
Chief Marketing
Officer
: Delta’s Marketing Strategy
Center’s innovation is the DNA
that makes us unique and serves
as one of the central parameters
in the organization’s growth. The investment in
innovation is an investment in our long term
partnership with our customers. Innovation is
the ‘ammunition’ that the divisions use to win
their customers. Our partnership with HEMA
since 1975 is one of the examples of this. We
have served as their strategic supplier for years,
thanks to our innovation, which helps
differentiate HEMA from its competitors.
Delta is a leader in innovation in all fields of its
activity - Cut & Sew, Seamless and Socks. This
competitive edge is made possible thanks to
the outstanding team work of all those involved
in the fields of marketing, design and R& D at
Delta, together with the auxiliary teams that
help implement this innovation. We are proud of
the recognition and appreciation that we have
received with this award - This achievement is a
byproduct of the daily and constant activity of
many people in all the disciplines.
PARTNERS IN OUR CUSTOMERS’
SUCCESS
Dorit Zino, VP Sales & Marketing
,
Upper Market Intimate Apparel
Division: Hema is the only mass
market customer handled by the
division. This retail chain makes
intelligent use of Delta’s innovation in a way that
meets its needs: in the field of women’s and
men’s underwear - with a variety of products
HEMA
INNOVATION PRIZE
AWARDED TO
DELTA
Global Award for Innovation
Esti Maoz: “Delta is the
innovative leader in all its
fields of activity; innovation
is the ‘ammunition’, which
helps the divisions win our
customers, and our customers
in turn win their customers.”
On October 29th Delta received the global
award for innovation from HEMA, at its
global suppliers’ event in Amsterdam,
Holland
