Continuing the Growth Wave
Delta’s New International Licensee Agreement
For The Manufacturing of
Socks
Delta is the global socks Licensee of a number
of leading brands, including Wilson, Converse
and Kenneth Cole. Now the flagship brand of
Columbia Sportswear Company is joining this
list.
On January 13th Delta announced a new
agreement whereby Delta would become the
exclusive global licensee for Columbia’s socks
for men and women. As part of this Licensee
agreement, Delta will enter new sales channels
and reach customers it has yet to work with.
Columbia, established in 1938, is a global leader
in the field of sports, mostly hiking and camping,
specializes in clothing, footwear, accessories and
equipment. As part of the agreement, Delta will
develop, manufacture and market the seasonal
collections of Columbia socks that will include
hiking socks, running socks, ski socks, snowboard
socks, socks for cold climates, etc.
Delta CEO, Isaac Dabah
: Columbia is one
of the most esteemed sports brands in the
industry and it will act as an excellent addition
to our licensed portfolio. We are thrilled to be
partnering with a company whose commitment
to quality, performance and excellence mirrors
our own. We believe that with the help of Delta’s
expertise in product development, innovation
and marketing, and thanks to the international
distribution of our sales offices, we will be able
to strengthen the Columbia brand and Deltas’
business.
Ohad Cohn, Director of Delta’s Sock Division in
the U.S. and Canada:
The outdoor socks market
has a broad business potential. In recent years
this market has experienced a significant growth
Under Cover
4
Delta Socks has signed a global
Licensee agreement to manufacture
socks for Columbia - one of the
world’s leading sports and outdoor
activity apparel and shoe companies
