wave, where more and more consumers are
engaged in physical activities, including hiking,
field running, skiing, snowboarding and hunting.
The central players in this market are currently
the brands that specialize in socks, and we
believe that a global multidisciplinary outdoor
brand such as Columbia can capture a significant
market share. Delta is one of the world’s
leading companies in terms of technology and
innovation and these abilities are expressed also
in the development of Columbia’s products.
The First Collection - Fall 2013!
The Columbia sock collection will first be
launched by Delta in August 2013. It will be
marketed in the global Columbia retail chain, at
sports, hiking and camping retail chains and at
select retail chains around the world.
The collection is a result of the synergy between
the socks divisions in the U.S. and Israel, and was
built to offer solutions to needs on various levels
(good-better-best) and for all types of consumers
- from a traveler who wants to climb Mount
Everest to a person who wants to walk around
New York City in the winter. Columbia’s Best
products will be designed and manufactured
in Israel; the Good and Better products will be
designed in the U.S. and manufactured in the
U.S., China, South Korea and Pakistan. In order
to prepare for the launch, Delta U.S.A. recruited
a designer and sales manager with unique
experience in the outdoor category.
The new collection was first presented at the
Columbia stand, at the Outdoor Retailer Show,
which took place in January in Salt Lake City,
Utah.
Delta CEO
Isaac Dabah
:
Columbia
is one of the most
esteemed sports brands in
the industry and it will act as
an excellent addition to our
licensed portfolio. We are
thrilled to be partnering with a
company whose commitment
to quality, performance and
excellence mirrors our own.
5
Continuing to Strengthen the Brand
On December 1
st
, Delta announced the acquisition of the American brand
LittleMissMatched™
.
The brand was established in 2003 as a unique sock brand for girls, featuring mismatched socks.
Since that time it is synonymous with quality of life and allows girls of all ages to express their
creativity and individuality. With most of its activity in the U.S., the brand currently features
clothing, pajamas, bras, socks and accessories, bedding, house ware, furniture and even
cosmetics.
LittleMissMatched™
products are currently sold under the brand’s name in the
chain’s 13 retail stores in the U.S., and on the website for U.S. and international consumers.
As part of the agreement, the senior management of
LittleMissMatched™
will join Delta U.S.A.
Isaac Dabah, Delta CEO:
LittleMissMatched™ is one of the most innovative children’s brands in
the industry. It acts as a complementary addition to our sock line and will further strengthen
our position as leaders in the children’s field. We see considerable synergy and possibilities
for growth and development of the brand’s strong fundamentals. We intend to invest in
development, expansion and marketing of the new brand and to expand its development in the
fields of apparel, and perhaps in the field of swimwear as well.
We have no immediate plans for the international expansion of the brand; however, it is possible
that the company may wish to activate the brand in
Israel, perhaps through the Delta chain of retail
stores.
Andrew Arguiarro
, Vice President Sales
& Licensing at LittleMissMatched™: We
are excited about joining Delta. Delta
Galil is an excellent partner for us
and is highly esteemed in the
clothing industry due to its spirit of
innovation, attention to customer
needs and extensive global
ability in the fields of design and
distribution. We look forward
to continued cooperation
with Delta and to its impact on
LittleMissMatched™ brand’s fashion
creativity.
Good Luck!
Delta Purchases
the U.S. fashion
brand for girls
LittleMissMatched
™
